Heidi Stoer CJF

This week, I’m joined by Heidi Stoer, CJF, from Midland, Ontario. Known to many as “Bam Bam,” Heidi shares her journey from growing up around horses to building a successful farrier business.

We talk about her experience at Heartland Horseshoeing School, the challenges of building a client base, lessons learned working with difficult horses, and the importance of horsemanship and client relationships. Heidi also dives into her AFA certification journey, the persistence it took to earn her CJF, and the study methods, mentors, and resources that helped her along the way.

Whether you're working toward certification yourself or simply enjoy hearing how others have built their careers in the trade, Heidi’s story is full of valuable insight, determination, and practical advice.

I hope you enjoy this conversation as much as I did.